News Briefs

Ouai has blended a popular product with an equally as raved fragrance. 

The brand recently unveiled its new Leave In Conditioner St. Barts, which is formulated to detangle, hydrate and combat frizz with a scent inspired by the tropics. 

Featuring notes of dragonfruit, orange blossom, tuberose and Baltic amber, the product contains a formula powered by amino acids to help protect and strengthen hair to prevent breakage, the brand shared. 

Also included are tamarind seed extract to help with hydration and vitamin E to aid in conditioning and detangling strands. 

The color safe, keratin safe, cruelty-free, paraben-free and sulfate free product also helps protect hair from heat damage up to 450 degrees and is available for purchase for a limited time. 

Bumbum is changing the way consumers view traditional diapers. 

The company’s focus on making waves in the baby care aisle comes with the launch of a skin care-inspired range of diapers, created to nurture and protect children's delicate skin. 

The hyopallergenic diapers feature an aloe-enriched liner and they are free from fragrance, parabens and latex.

Each diaper contains a wetness indicator that changes from yellow to blue, which signals to caretakers that it is time for a change, as well as an absorbent core that can lock away liquid for up to 12 hours. 

The diapers are available in sizes 1 to 6 for babies who are between 8 to more than 35 lbs. A small box of the diapers retails for $19.99. 

Consumers can find bumbum diapers available for purchase at Target stores and online. 

Skims, the lifestyle company co-founded by Kim Kardashian and Jens Grede, acquired Skkn by Kim from Kim Kardashian and Coty. 

The acquisition includes Kardashian and Coty’s minority stake in Skkn by Kim, and ultimately consolidates the reality star’s lifestyle portfolio into one, which includes cosmetics, skin care and fragrance. 

"My mission has always been to create products that resonate deeply—whether it's shapewear and lingerie that empowers or make-up and skincare that transforms," says Kardashian, Skims chief creative officer and co-founder. "Uniting everything under the Skims brand streamlines that vision."

Through this acquisition, Skims will expand into  beauty, skin care and fragrance categories, the company noted. 

"This acquisition isn't just growth," says Jens Grede, CEO and co-founder of Skims. "It's about the strength of our brand and our ability to enter a new category with authority."

Xyzal is taking its allergy medication to the baseball field.

The brand recently teamed up with former New York Yankee and 2025 Hall of Famer CC Sabathia, to spotlight just how its products can help combat common allergy symptoms that include sneezing, itchy eyes and a runny nose among other symptoms. 

Sabathia attended the Yankees vs Diamondbacks game on April 3, where he expressed his excitement for the upcoming season. He also was excitement about being honored alongside some of his idols at the 2025 Hall of Fame ceremony, his retirement from the sport and how Xyzal has helped with any allergy symptoms he suffered from throughout the spring. 

Xyzal is available for purchase over the counter at major retailers nationwide. 

Byoma combines UVA and UVB defense with a hydrating and soothing formula for the skin. 

The brand's new Ultralight Face Fluid SPF contains its exclusive Cera-Sun Technology and is infused with such ingredients as hyaluronic acid, astaxanthin and ceramides for hydration, antioxidant protection and skin barrier health support.

Ideal for daily use, the sunscreen leaves behind a non-greasy finish and no white cast, the brand shared. 

Retailing for $18.99 at Target and $19.99 at Ulta Beauty, Byoma’s new Ultralight Face Fluid SPF is now available for purchase.

Zyrtec is showcasing a brand new look. 

The company recently announced a packaging revamp that is made with 100% paper across all its product lines. 

With a modern, flat-front package design, the company aims to communicate its product benefits and ingredient transparency with larger text that is easier to read. 

In addition, the revamp will utilize bright colors including red, orange and yellow, the brand noted.