News Briefs

Oreo is rolling out a new way for consumers to enjoy the flavors of its classic cookies—but for breakfast. 

The brand is debuting its new Puffs cereal, which features chocolate puffs, mini marshmallows and is made with pieces of Oreo cookie wafers. 

Rolling out to retailers nationwide including Walmart and Target for an SRP of $4.99, Oreo Puffs is set to replace Oreo O’s on store shelves, per the company. 

Previously a popular flavor in Hi-Chew’s Fantasy Mix, the blue raspberry variety is making its debut in a new format. 

The blue variety is now available in the brand’s Stick packaging and the product features a "fantasy-like profile to offer a distinct true-to-life flavor experience," the company shared. 

"Hi-Chew is constantly seeking ways to expand our flavor offerings as well as the format of our current product portfolio," said Teruhiro Kawabe (Terry), chief representative for the USA and president, CEO of Morinaga America. "With its unique flavor profiles, Fantasy Mix was one of the most innovative products we've introduced to consumers and has since stood out in retailers with its whimsical packaging. Our stick offerings hold some of our most popular flavors, and we're thrilled that Blue Raspberry has joined the roster."

Consumers can find Hi-Chew’s blue raspberry in Stick format available for purchase online. 

Stōk Cold Brew Coffee is debuting a new ready-to-drink decaffeinated option. 

New from the brand is the Decaf Cold Brew, which features a cold and smooth-tasting experience that comes in unsweet and not too sweet flavor options. 

"I think we can all relate to those relentless coffee cravings that hit throughout the day. But what are you supposed to do when it's past your caffeine curfew? Well, worry no more," said Brittney Polka, vice president of ready to drink beverages at Danone North America. "I'm here to give you the green light to toss 'responsibility' and 'adulting' out the window—because thanks to our new Stōk Decaf Cold Brew, you don't need permission to enjoy cold brew any time of day. And did I mention it tastes amazing and just like our core Unsweet and Not Too Sweet products? You're welcome."

Consumers can find Stōk Decaf Cold Brew in the refrigerated aisle of locations that carry the brand’s products. 

New from American Greetings is a series of four new Creatacard greetings that were designed with the help of singer and songwriter Sia. 

The virtual cards, created by Sia and her team, feature unique artwork synonymous with the singer’s signature style and personality and come in red and green colors. 

Also included in the cards are snippets from her popular songs including “Snowman,” "Santa’s Coming for Us” and “Candy Cane Lane.” 

"Every year Sia's holiday songs are becoming more synonymous with Christmas," said Rob Matousek, executive director, direct to consumer business at American Greetings. "Consumers send more cards during the holiday season than at any other time during the year, so being able to offer a holiday collection featuring her songs and designs is a gift for everyone."   

Creatacard greetings are now available online, and can be shared via email text or on social media. 

Dove is sweetening up the body care aisle with a new limited-edition launch. 

The beauty brand announced a partnership with cookie company Crumbl, which will consist of limited-edition body cleansing and care products inspired by the viral cookie flavors. 

Products will include the body wash, body scrub, deodorant and liquid hand wash, which will come in three scents, including: 

• Confetti Cake: Contains notes reminiscent of s sugar cookie topped with pink buttercream frosting; 
• Lemon Glaze: Features scents similar to a lemon sugar cookie topped with a buttery glaze; and 
• Strawberry Crunb Cake: Has notes of strawberry cookies that are topped with a vanilla glaze. 

The limited-edition collection will be available exclusively at Walmart. 

Good Chemistry’s popular Queen Bee Body Mist is now available in a new format. 

The brand announced that the scent, which features notes of black currant, peony and amber, will now be available in a mini size. 

Now in a 1.7-fl-oz. bottle that retails for $5.99, the lighter formulation for the body mist can be used for an all-over application or layered alongside an eau de parfum fragrance, the company shared.