News Briefs


Extra Gum delivers early dose of summer with pink lemonade flavor

extra gum pink lemonade

Summer may still be a few months away, but Extra Gum is looking to bring sunshine-filled flavors to its latest limited-edition drop.

The Newark, N.J.-based company’s new pink lemonade variety contains fruity, tart and sweet flavors, as well as long-lasting flavor, the company said.

“We hope Extra pink lemonade flavor will inspire moments of everyday happiness and become the perfect companion for ushering in the highly-anticipated spring sunshine,” said Gabrielle Wesley, chief marketing officer at Mars Wrigley North America. “Pink lemonade is a beloved flavor that is sure to be an EXTRA fan favorite, and perfect to be shared while connecting with friends and family—no matter the weather outside.”

Extra pink lemonade is currently available for purchase at select retailers and will expand its availability nationwide in the coming months.


Hershey’s, Reese’s go plant-based

Reese’s Hershey’s Plant Based

Hershey is welcoming plant-based sweets to its portfolio with the launch of not one but two new products in its Hershey’s and Reese’s lines.

Made with dairy alternatives, Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt, and Reese’s Plant Based Peanut Butter Cups are portion-controlled sweets that do not contain added sugar or sugar, and are high in protein, the company said.

“We are excited to introduce these delicious, plant-based options,” says Teal Liu, brand manager of Better For You, The Hershey Company. “Our purpose is to create more moments of goodness for consumers. Those moments are now more accessible for chocolate lovers looking for plant-based alternatives.”

Reese’s Plant Based Peanut Butter Cups will be available for purchase beginning in March and Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt bars will hit shelves in April.


Nestlé Toll House brings back Easter-inspired cookie dough

Nestlé Toll House’s Easter Chocolate Chip Cookie Dough

Nestlé Toll House is bringing springtime flavors to the baking aisle with the return of its Easter Chocolate Chip Cookie Dough.

The seasonal product, which contains pastel egg sprinkles, is a spring-inspired spin on the brand’s famous chocolate chip cookie recipe, the company said.

Available for purchase for a limited time, the cookie dough comes in a 16-oz. size that retails for $3.49.


Premier Protein unveils plant-based product line

Premier Protein Plant Protein Powder

Premier Protein has launched its new Plant Protein Powder line.

The new product line aims to bring its iconic taste, affordable price points and easy-to-understand nutrition credentials to the vegan protein space, the company said. Additionally, the protein powder contains 25 g of protein from peas and rice protein per serving.

“Premier Protein has dedicated itself to making convenient, delicious products that help people stay on track with their health goals,” said Amy Larek, director of marketing at Premier Protein. “With our new Plant Protein Powder, we are excited to deliver on these same benefits, but to people who are seeking a plant-based protein offering.”

The new product is available in chocolate and vanilla flavors for purchase at major retailers nationwide.


Pop-Tarts adds cinnamon apple flavors of Apple Jacks to toaster pastries

Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts

Pop-Tarts is bringing the cinnamon apple flavors of Apple Jacks to its toaster pastries.

The brand’s new Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts feature a green and orange-sprinkled frosting, as well as the cereal's cinnamon aroma and sweet apple flavor.

“We know our fans love a brand mashup, so Pop-Tarts is continuing to provide new ways of enjoying the nostalgic flavors from our childhoods,” said Heidi Ray, senior director of marketing, portable wholesome snacks. “With over 50% of Apple Jacks households also purchasing Pop-Tarts, we believe this new flavor will bring families the best of both into one crazy good offering.”

Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts will begin hitting shelves throughout March with a full nationwide rollout in April in an eight-count box that retails for $3.84 and a Walmart-exclusive 16-count box for $5.02.


Nestlé’s Natural Bliss launches plant-based oat milk

natural bliss oat milk teaser

For the first time, the Natural Bliss line is expanding beyond its well-known coffee creamers with the launch of not one but two new plant-based oat milks.

Made from a unique blend of oats and fava bean protein, each contains 5 g of protein per serving and comes in two varieties—original and unsweetened.

“As interest in plant-based beverages continues to rise, we’re thrilled to expand our natural bliss portfolio beyond the creamer aisle to introduce our first-ever ready-to-drink Oat Milk,” said Daniel Jhung, President of Beverage at Nestlé USA. “We know our consumers seek products that are both delicious and nutritious, and this offering delivers with a first-to-market blend of oat and fava bean protein that has more protein than the leading oat milk brand, less sugar than dairy milk, and can be enjoyed in several ways, at any time of day.” 

Natural Bliss’ plant-based oat milk will launch nationally in retailers beginning in May.