News Briefs


Murad tackles signs of advanced aging with Retinal ReSculpt Overnight Treatment

Murad Retinal ReSculpt Overnight Treatment

Murad is addressing the signs of advanced aging with its latest retinal product —  Retinal ReSculpt Overnight Treatment.

Featuring a pharmaceutical-like encapsulation that provides 2.5x better efficacy, the product looks to visibly lift neck or jowl sagging, as well as smooth deep-set wrinkles and crepey skin. In addition, it also works to increase skin elasticity while also hydrating skin overnight, the company said.

Made with Murad’s technology that enhances stability and targets delivery deep within the skin’s surface, it also contains kangaroo paw flower extract to aid in amplifying visible sculpting benefits.

Retailing for $105, Murad’s Retinal ReSculpt Overnight Treatment is available for purchase online.


Hershey’s, Reese’s go plant-based

Reese’s Hershey’s Plant Based

Hershey is welcoming plant-based sweets to its portfolio with the launch of not one but two new products in its Hershey’s and Reese’s lines.

Made with dairy alternatives, Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt, and Reese’s Plant Based Peanut Butter Cups are portion-controlled sweets that do not contain added sugar or sugar, and are high in protein, the company said.

“We are excited to introduce these delicious, plant-based options,” says Teal Liu, brand manager of Better For You, The Hershey Company. “Our purpose is to create more moments of goodness for consumers. Those moments are now more accessible for chocolate lovers looking for plant-based alternatives.”

Reese’s Plant Based Peanut Butter Cups will be available for purchase beginning in March and Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt bars will hit shelves in April.


Nestlé Toll House brings back Easter-inspired cookie dough

Nestlé Toll House’s Easter Chocolate Chip Cookie Dough

Nestlé Toll House is bringing springtime flavors to the baking aisle with the return of its Easter Chocolate Chip Cookie Dough.

The seasonal product, which contains pastel egg sprinkles, is a spring-inspired spin on the brand’s famous chocolate chip cookie recipe, the company said.

Available for purchase for a limited time, the cookie dough comes in a 16-oz. size that retails for $3.49.


Premier Protein unveils plant-based product line

Premier Protein Plant Protein Powder

Premier Protein has launched its new Plant Protein Powder line.

The new product line aims to bring its iconic taste, affordable price points and easy-to-understand nutrition credentials to the vegan protein space, the company said. Additionally, the protein powder contains 25 g of protein from peas and rice protein per serving.

“Premier Protein has dedicated itself to making convenient, delicious products that help people stay on track with their health goals,” said Amy Larek, director of marketing at Premier Protein. “With our new Plant Protein Powder, we are excited to deliver on these same benefits, but to people who are seeking a plant-based protein offering.”

The new product is available in chocolate and vanilla flavors for purchase at major retailers nationwide.


Pop-Tarts adds cinnamon apple flavors of Apple Jacks to toaster pastries

Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts

Pop-Tarts is bringing the cinnamon apple flavors of Apple Jacks to its toaster pastries.

The brand’s new Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts feature a green and orange-sprinkled frosting, as well as the cereal's cinnamon aroma and sweet apple flavor.

“We know our fans love a brand mashup, so Pop-Tarts is continuing to provide new ways of enjoying the nostalgic flavors from our childhoods,” said Heidi Ray, senior director of marketing, portable wholesome snacks. “With over 50% of Apple Jacks households also purchasing Pop-Tarts, we believe this new flavor will bring families the best of both into one crazy good offering.”

Apple Jacks Frosted Apple Cinnamon Flavor Pop-Tarts will begin hitting shelves throughout March with a full nationwide rollout in April in an eight-count box that retails for $3.84 and a Walmart-exclusive 16-count box for $5.02.


Nestlé’s Natural Bliss launches plant-based oat milk

natural bliss oat milk teaser

For the first time, the Natural Bliss line is expanding beyond its well-known coffee creamers with the launch of not one but two new plant-based oat milks.

Made from a unique blend of oats and fava bean protein, each contains 5 g of protein per serving and comes in two varieties—original and unsweetened.

“As interest in plant-based beverages continues to rise, we’re thrilled to expand our natural bliss portfolio beyond the creamer aisle to introduce our first-ever ready-to-drink Oat Milk,” said Daniel Jhung, President of Beverage at Nestlé USA. “We know our consumers seek products that are both delicious and nutritious, and this offering delivers with a first-to-market blend of oat and fava bean protein that has more protein than the leading oat milk brand, less sugar than dairy milk, and can be enjoyed in several ways, at any time of day.” 

Natural Bliss’ plant-based oat milk will launch nationally in retailers beginning in May.