Athena Club’s personal care products have reached a wider audience thanks to a partnership with Target.
The company announced that its hair removal products are now available at 1,600 Target stores and online.
“We couldn’t be more excited to have Target as our first mass retail partner,” said Maria Desmarais, co-founder and co-CEO. “We aim to elevate the routines of millions of customers across the U.S. by providing them with solution-driven self-care products through a retailer they know and love. Offering Athena Club products at Target also addresses our digital customer base’s growing demand for omnichannel shopping choices, and allows us to further build loyalty through both in-store and online touchpoints.”
Launched in 2019, Athena Club has worked to debut five products a year on average since being founded, the company noted.
“We’ve sought out the best talent to help execute our vision of building the next generation CPG company that modern consumers can love and trust for their daily routines,” said Charles Desmarais, co-founder and co-CEO. “Our mission is to provide better everyday essentials to customers across the U.S. and beyond. With our industry-leading team and expert-partners, we will keep delivering on our promise of creating innovative, accessible, affordable, and solution-driven products as we expand onto retail shelves and bring Athena Club to millions of new customers.”