Cholula is expanding its portfolio beyond its Mexican hot sauces by introducing two new product launches—salsas and taco seasonings.
Made using many of the same ingredients as its hot sauce, each line of salsas and seasonings contains three varieties, including the classic original flavor.
“For three generations Cholula has served as the perfect staple to bring authentic, fresh Mexican flavor to any dish,” said Valda Coryat, North America vice president of marketing for McCormick. “We’re excited to expand beyond the sauce category and into the mainstream Mexican aisle to deliver that delicious flavor and balanced heat to passionate Cholula fans in new and exciting ways. Flavor runs in the Cholula family and our salsas and taco seasoning mixes are no exception to the motherload of mouthwatering taste we bring to each and every recipe.”
The salsa line includes Cholula Original Salsa, Salsa Verde and Smoky Chipotle. On the other hand, the taco seasoning line features Cholula Original Recipe Mix, Smoky Chipotle Recipe Mix and Chili Garlic Recipe Mix.
Created with such ingredients as Mexican chiles, herbs and spices, all six new products, consumers can find Cholula’s product availability via a store locator on the company’s website.
GNC adds iced tea lemonade flavor to Beyond Raw brand
GNC is bringing summer flavors to its AMP, Total Lean and Beyond Raw brands with a new iced tea lemonade flavor.
The company said the product is available in Beyond Raw Lit and Beyond Raw Lit AF pre-workouts. The product comes in a powder formulation.
“With the launch of this new flavor in the Beyond Raw portfolio, we’re continuing to invest in our science-backed brands to give consumers new, great-tasting flavors,” said Kevin Maloberti, vice president of merchandising at GNC. “This drop is one of many coming to GNC this summer. We've got a lot of great product and brand innovations on the horizon and Iced Tea Lemonade is the tip of the iceberg.”
Consumers can find Beyond Raw’s new iced team lemonade products available for purchase exclusively at GNC.
Nature’s Way is debuting a brand new product—Brain Fuel.
The gummy is formulated to help support short-term memory focus and concentration for those aged 18 years and older. It also contains Cognigrape, a red grape extract, the company said.
“Brain health and mental wellness continues to be a priority for many of us,” said Andrew Hartshorn, chief marketing officer at Nature’s Way. “So often we are inspired by nature for the best solutions which is why we've introduced Brain Fuel, giving consumers a plant-derived and clinically studied ingredient in a tasty gummy supplement to support cognitive function.”
The supplement contains vitamins B6 and B12 and retails for $19.99. Brain Fuel can be found online at Kroger, Meijer, Giant and other natural food stores.
A new La Roche-Posay sunscreen specifically designed for children has made its debut.
The brand has rolled out Anthelios 50 Gentle Lotion Kids Sunscreen for the face and body.
The product is designed to be gentle on children’s sensitive skin and is water resistant for up to 80 minutes, the company said.
Easily blended on all skin tones without leaving a white cast on the skin, it also brushes sand off easily from the skin after application and is oxybenzone-free.
The company said it is formulated with Cell-Ox Shield Technology, an advanced broad-spectrum UVA/UVB protection with included antioxidants. It also is pediatrician and dermatologist tested.
Retailing for $32.99, La Roche-Posay’s Anthelios 50 Gentle Lotion Kids Sunscreen is available for purchase online and at drug stores nationwide.