Nature Valley is adding a savory twist to its Nut Crunch line of bars.
Available in three flavors — everything bagel, white cheddar and smoky BBQ — the Savory Nut Crunch line is a departure from its classic oats ‘n honey bars, the company said.
“Nature Valley is known for introducing the first mainstream granola bar to consumers, and since 1975 we’ve continued to innovate and find new ways to shake up the bars aisle,” said Ray Joncas, vice president and business unit director of bars at General Mills. “Snacking fans now have the best of both worlds with our new Savory Nut Crunch Bars as a companion to our traditional whole grain oat granola bars.”
Available in a grab-and-go convenience in a one-bar pack, it uses a proprietary binding process that removes the need for sugar binders to keep them intact, the company said.
“Our new technology has enabled us to solve a consumer need for convenient snacks that don't require the use of syrups and sugars to bind the bars together,” said Ali Shaikh, senior brand manager of bars innovation at General Mills. “This has unlocked an opportunity for us to craft Nature Valley snack bars with 2g of sugar in surprisingly savory flavors, delivering on a whole new set of cravings.”
Nature Valley Savory Nut Crunch bars are available for purchase at grocery stores nationwide in a 5-ct. box that retails for $4.79.