Caress recently launched new, innovative packaging across its portfolio and three new product scents – Rejuvenating Mango & Almond Oil, Soothing Aloe Vera & White Poppy Body Wash and Refreshing Raspberry & Pink Pepper Body Wash.
To spotlight those innovations with consumers, Caress looked to engage with them in a new way, landing on a marketing tactic it had never done before: a physical pop-up experience.
The outcome was a three-day, immersive experience held in April in downtown Houston. It welcomed more than 2,000 attendees, according to the company.
Today, more than 50 million people in the United States provide unpaid care for loved ones of various conditions and abilities. But many of these people don’t recognize themselves as caregivers or their impact on their loved ones’ lives.
Voltaren Arthritis Pain Gel is on a mission to help unpaid family caregivers recognize their value and renew their own journey of physical health.
To do this, Voltaren conducted an "Acts of Care" study with real-life caregivers on how they perceived their value—before and after hearing from their loved one. Utilizing an EMOTIV EPOCX EEG headset that measured brain responses in real-time, caregivers began to recognize their impact after hearing from the loved one they provide for. In fact, the brain mapping showed caregivers saw up to a 36% increase in their overall wellbeing after hearing from their loved one.
For more information about supporting caregivers, click here.
Cheetos intros Cheetos Flamin’ Hot Smoky Ghost Pepper Puffs
The brand is introducing a hotter-than-ever snack that rivals the heat index of other Flamin’ Hot Cheetos with the added burn, smoky flavor, and hint of sweetness that can only come from one of the world’s spiciest peppers.
The company said the smoky-flavored Cheetos Puffs feature a slow-building heat and would take snackers by surprise.
Lenny & Larry’s launches 4-oz. version of The Complete Cookie Strawberry Shortcake
Lenny & Larry's is debuting a 4-oz. version of The Complete Cookies Strawberry Shortcake at 7-11, Giant Eagle, Hy-Vee and Fresh Thyme shelves nationwide.
After the 2-oz. variation sold out online in less than three weeks, the company introduced the new size.
The vegan Strawberry Shortcake flavor combines naturally flavored strawberry bits and white chips into one soft-baked cookie. The cookie features 16 g of plant-based protein and 10 g of fiber. All ingredients are non-GMO.
The brand noted that its Complete Cookies products do not use dairy, soy, eggs, high fructose corn syrup or artificial sweeteners.