News Briefs


Ice Breakers adds hint of seltzer to mints

Ice Breakers Raspberry Lemon Seltzer Sparkling Mints

Ice Breakers has unveiled its newest product, which contains its classic flavors mixed with a hint of seltzer.

The new Raspberry Lemon Seltzer Sparkling Mints look to freshen breath with a fusion of sweet raspberry, zesty lemon and a bubbly fizz that is reminiscent of sipping on flavored seltzer, the company said.

“We’ve truly pushed the boundaries of refreshment with our Raspberry Lemon Seltzer Sparkling Mints,” said Taylor Schwartz, senior associate manager of brand refreshment. “This innovative product delivers a completely new sensorial experience that will redefine consumers' expectations of mints.”

Consumers can find Ice Breakers Raspberry Lemon Seltzer Sparkling Mints available in a 1.5-oz. pack at retailers nationwide.


BelliWelli broadens distribution to Target stores nationwide

belliwelli target

BelliWelli’s retail distribution is continuing to grow, this time with Target.

The brand recently shared that its chocolate chip and crunchy peanut butter chocolate bars would be available for purchase at the retailer, as well as online.

“Throughout my struggles with IBS, I noticed a scarcity of products that truly emphasized the benefits associated with maintaining a healthy gut,” said Katie Wilson, co-founder and CEO of BelliWelli. “The snack aisle was crowded with high protein, low-sugar and keto… but nothing that was designed specifically for those with digestive issues in mind — until BelliWelli. My goal is to offer a practical solution that is accessible and appeals to the masses, yet doesn’t make people sacrifice certain aspects of their lives.”

News of this partnership comes on the heels of BelliWelli sharing that its products could be found at Sprouts, H-E-B, Kings, Fresh Thyme and Hungry Root among others.


Ardell Beauty’s Naked collection adds trios, extensions for lash enhancements

ardell naked extensions teaser

Ardell Beauty’s Naked collection is launching two new styles of lashes to help consumers meet their lash enhancement needs.

Giving users complete customizability of their lashes, the new Naked Trios can be applied over or under natural lashes and can last up to three days.

On the other hand, the Naked Extensions cater to users who are on the hunt for feathery, soft lashes for use in-between getting fills or a fresh set and can last for up to two weeks, the brand noted.

Currently available online at Ulta Beauty, Walgreens, Target and the brand’s website, Ardell Beauty’s Naked Trios and Naked Extensions retail for $12 each.


Sabra adds garlic, harissa to Mediterranean-inspired dips

sabra dips teaser

Sabra’s portfolio of hummus and plant-based dips and spreads is expanding with the debut of two new offerings — roasted garlic and spicy harissa dips.

“We’re thrilled to launch another big flavor innovation in dips,” said Sabra’s global chief research, development and sustainability officer, Olu Diyaolu. “Sabra’s Mediterranean Garlic Dips were crafted from a place of food passion and a determination to delight dip lovers with outstanding taste, vibrant herbs, spices and a creamy, satisfying texture. The roasted garlic and harissa dips deliver such a rich and bold flavor, that they instantly jazz up everything from chips and veggies to salads and fish dishes. If you’ve been eating the same white dip your entire life and are ready for something new, we think you'll savor the flavor of the Mediterranean and retire the rest."

Inspired by traditional recipes that contain herbs and spices, the newly launched roasted garlic variety features slightly sweet flavors, while the harissa has red chiles with coriander and caraway notes, the company said.

Consumers can find Sabra’s new dips, which are gluten-free, kosher and non-GMO, in the deli section of retailers.


Banza broadens portfolio with debut of protein waffles

banza protein waffles

Banza is expanding its current roster of chickpea-based comfort foods by debuting a new category launch — protein waffles.

Available in three varieties — homestyle, blueberry and chocolate chip — the waffles are made with chickpeas and feature a fluffy and crispy texture, the company said.

“We’re thrilled to introduce our first breakfast product: Banza Waffles," said Brian Rudolph, CEO and co-founder of Banza. "Our customers told us they want breakfast to be quick, delicious, and nutritious. By turning chickpeas into waffles, we're aiming to hit all three while forwarding our mission of inspiring people to eat more chickpeas and other beans.”

Currently, Banza’s protein waffles are available for purchase at Whole Foods Market, in-store and online, for a suggested retail price of $6.49.


Beloved by Love, Beauty and Planet embraces fall with brown sugar, toasted almond line

Beloved by Love, Beauty and Planet Brown Sugar and Toasted Almond

Fall is right around the corner and Beloved by Love, Beauty and Planet is prepping for the coziest time of the year with a brand new collection—Brown Sugar and Toasted Almond.

Available as a bath bomb, body mist, candle, hand wash and hand lotion, the new fragrance launch contains essential oil and a 92% naturally derived ingredient list, the company said.

The line contains notes of cinnamon, brown sugar and nutmeg and is infused with plant-based moisturizers.

Shoppers can find Beloved by Love, Beauty and Planet’s new Brown Sugar and Toasted Almond collection for purchase at Target.