News Briefs

Milani Cosmetics is launching a new thickening, nourishing and high-pigmented product.

The brand is showcasing its new Stay Put Tinted Brow Mousse, which was designed to tint, build and lock eyebrows into place. 

Featuring a formula that contains shea butter, jojoba seed oil and panthenol vitamin B5, the mousse looks to condition brows and provide a hold that is smudge-proof and does not flake, the brand shared. 

Available in five shades, Stay Put Tinted Brow Mousse retails for $13.99 and can be purchased online on its website, Amazon and online and in-store at Ulta Beauty. 

Ritz Bits Cracker Sandwiches are debuting a brand new flavor addition for the first time in a decade. 

The new sandwich cracker launch is Spicy Queso, which features a creamy cheese flavor blended with a spicy kick, the brand shared. 

 "With Spicy Queso, we're answering consumers' demands for exciting, bold flavors and turning up the heat on the Ritz Bits you know and love," said Steven Saenen, Ritz vice president of marketing. "It's a bold twist on your childhood favorite, with a kick in each mini bite."

Consumers can currently find Ritz Bits Cracker Sandwiches in Spicy Queso in snack-sized bags at convenience stores and in larger boxes at major food retailers beginning in February 2025. 

Oreo is rolling out a new way for consumers to enjoy the flavors of its classic cookies—but for breakfast. 

The brand is debuting its new Puffs cereal, which features chocolate puffs, mini marshmallows and is made with pieces of Oreo cookie wafers. 

Rolling out to retailers nationwide including Walmart and Target for an SRP of $4.99, Oreo Puffs is set to replace Oreo O’s on store shelves, per the company. 

Previously a popular flavor in Hi-Chew’s Fantasy Mix, the blue raspberry variety is making its debut in a new format. 

The blue variety is now available in the brand’s Stick packaging and the product features a "fantasy-like profile to offer a distinct true-to-life flavor experience," the company shared. 

"Hi-Chew is constantly seeking ways to expand our flavor offerings as well as the format of our current product portfolio," said Teruhiro Kawabe (Terry), chief representative for the USA and president, CEO of Morinaga America. "With its unique flavor profiles, Fantasy Mix was one of the most innovative products we've introduced to consumers and has since stood out in retailers with its whimsical packaging. Our stick offerings hold some of our most popular flavors, and we're thrilled that Blue Raspberry has joined the roster."

Consumers can find Hi-Chew’s blue raspberry in Stick format available for purchase online. 

Stōk Cold Brew Coffee is debuting a new ready-to-drink decaffeinated option. 

New from the brand is the Decaf Cold Brew, which features a cold and smooth-tasting experience that comes in unsweet and not too sweet flavor options. 

"I think we can all relate to those relentless coffee cravings that hit throughout the day. But what are you supposed to do when it's past your caffeine curfew? Well, worry no more," said Brittney Polka, vice president of ready to drink beverages at Danone North America. "I'm here to give you the green light to toss 'responsibility' and 'adulting' out the window—because thanks to our new Stōk Decaf Cold Brew, you don't need permission to enjoy cold brew any time of day. And did I mention it tastes amazing and just like our core Unsweet and Not Too Sweet products? You're welcome."

Consumers can find Stōk Decaf Cold Brew in the refrigerated aisle of locations that carry the brand’s products. 

New from American Greetings is a series of four new Creatacard greetings that were designed with the help of singer and songwriter Sia. 

The virtual cards, created by Sia and her team, feature unique artwork synonymous with the singer’s signature style and personality and come in red and green colors. 

Also included in the cards are snippets from her popular songs including “Snowman,” "Santa’s Coming for Us” and “Candy Cane Lane.” 

"Every year Sia's holiday songs are becoming more synonymous with Christmas," said Rob Matousek, executive director, direct to consumer business at American Greetings. "Consumers send more cards during the holiday season than at any other time during the year, so being able to offer a holiday collection featuring her songs and designs is a gift for everyone."   

Creatacard greetings are now available online, and can be shared via email text or on social media.