Kiss Products’ imPress Manicure line debuts a new collection that features press-on nails containing chrome-like effects, as well as trendy colors that are difficult to achieve with ordinary polish, per the brand.
The new colorFX by imPress line contains peel-and-press nails that feel like the users’ own nails due to its PureFit Technology, the company said.
“Being able to offer consumers this very special, multi-dimensional color effect manicure without having to spend a lot of time and money in a salon is what the imPRESS brand is all about. We are excited for our consumers to instantly and affordably express themselves with these next generation, salon-inspired shades and effects,” said Annette DeVita-Goldstein, senior vice president of global marketing.
Featuring 26 shades, the new colorFX collection’s kits contain 30 nails, a prep pad, a mini nail file and a manicure stick, and carry an SRP of $10.99.