3-D kiosk maker expands Rite Aid partnership after 10-store pilot

CHATSWORTH, Calif. — The maker of a line of 3-D kiosks is installing them at 200 Rite Aid stores in New York and Los Angeles after the completion of a 10-store pilot program last year.

Provision Interactive Technologies said Tuesday that it had entered a multi-year deal with Rite Aid to install its 3-D Reward Centers, which generate 3-D holographic videos, information about the Wellness+ loyalty card program and promotions.

"These kiosks provide convenient access for our Wellness+ members to better maximize the value they can get from our program, providing meaningful savings right at the point of purchase on featured products and services advertised on the Provision network," Rite Aid VP marketing Craig Riner said. "They also represent another way we are trying to leverage technology in our stores to create a more engaging experience for our customers."

After installing the kiosks at 200 stores in the New York and Los Angeles markets, the companies will start a phased rollout at additional stores. In addition to the 3-D holographic display, the units have 2-D interactive touch screens that provide access to promotions, rewards, coupons, product samples and Wellness+ information.

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