A shot at new formats

TARRYTOWN, N.Y. — Prestige Brands is the first over-the-counter manufacturer to adopt an "energy shot" format in an effort to infuse differentiation into the brand. And while Goody's Headache Relief Shot may stand out on store shelves as one of the first liquid analgesics targeting adults, it will not stay on those shelves for long. Sales of Goody's Headache Powder already were up 9.4% to $37.5 million for the 52 weeks ended May 19 across total U.S. multi-outlet, according to IRI data, well outpacing category growth of 0.2%.