Acosta, Wounded Warrior Project announce 2012 Believe in Heroes campaign


JACKSONVILLE, Fla. — Acosta Sales & Marketing and Wounded Warrior Project recently announced that more than 100 companies have signed on to support service members through the Wounded Warrior Project Believe in Heroes campaign, with more brands expected to join the campaign in the coming months.

To date, 53 brands — including Nestle, Brawny and Heinz — and 58 retailers — including, Harris Teeter, Ahold and Supervalu, among others — have signed on to support service members, with more expected to join in the coming months.

Beginning Sept. 11 and running through Veterans Day, each participating brand will offer a high-value coupon in a special, free-standing insert to be circulated to 50 million households nationwide in the Nov. 4 papers. Last year, more than 50 brands and 65 grocery retailers raised $3.5 million for WWP.

For a current list of participating brands, go to

Believe in Heroes was founded in 2010 by Acosta to support WWP and make a positive impact on the new generation of veterans.

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