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Actress Marg Helgenberger to appear in Safeway Foundation breast cancer campaign


LOS ANGELES — Actress and Stand Up To Cancer ambassador Marg Helgenberger will appear in a new public service campaign on behalf of The Safeway Foundation and Stand Up To Cancer, the companies announced Wednesday.

Helgenberger, known for her role as Catherine Willows on the CBS drama "CSI: Crime Scene Investigation," will appear in both a print and 30-second broadcast public service announcement in direct support of the campaign.

Debuting the end of September, the public service campaign will coincide with Safeway's annual in-store breast cancer awareness fundraiser, which offers customers multiple opportunities to donate at more than 1,600 Safeway stores across the United States and Canada. The public service campaign will extend through October.

At the center of the public service campaign is a limited-edition, breast cancer awareness reusable shopping bag. The bag will be available for purchase at all Safeway locations, including Vons, Pavilions, Tom Thumb, Randalls, Dominick's and Carrs stores, as well as online at Two dollars from the sale of the $2.99 reusable bag will go directly to breast cancer research. Additionally, Safeway shoppers will have a chance to make a separate donation at checkout stands.

"As the daughter of a breast cancer survivor, I am deeply committed to the fight against this disease," Helgenberger said. "I am proud to take a stand on behalf of my mother, and in support of all the women and families who have been affected by breast cancer."

To date, Safeway and The Safeway Foundation have raised $102 million in support of breast cancer research.

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