Ad men launch irreverent greeting card brand

SAN FRANCISCO -- Two award-winning advertising veterans are launching a new, irreverent greeting card brand called Bald Guy Greetings.

The line of cards is edgy and features Sean Farrell's monsters and characters and Ian Kalman's smart text. The founders say the line was developed for those who don't mince words. 

Bald Guy Greetings covers every occasion one might imagine including off beat greetings like Let's Grab a Drink Sometime, Sorry to Hear about Your Breakup, Congrats on your Sex Change, Sorry to Hear You Lost Your Job and Happy Groundhog Day

One card has an Oscar-winner reference: "You Complete Me." Inside the card it says: "And I don't mean that in the overly used Jerry Maguire kind of way. I mean it from the bottom of my heart. My life truly would not be the same without you. But I do wish you were less controlling."

Bald Guy Greetings are now available at 1,700 Target stores and over 500 independent retailers throughout the United States and Canada and at BaldGuyGreetings.com.