BURLINGTON, Mass. and SAN MATEO, Calif. — Adheris Health, an inVentiv Health company and leading provider of patient performance programs, and SmartStory Technologies, an award-winning enterprise customer engagement, content delivery and analytics platform company, announced an exclusive partnership to accelerate patient education and support. This first-of-its-kind strategic partnership will enable Adheris Health to leverage the SmartStory platform to deliver personalized, authoritative and disease-specific digital content via SMS text to patients to improve patient performance and outcomes, the company said.
As one of the recently awarded 2017 Accenture ConsumerTech Champions, SmartStory has been recognized for its innovative and compelling approach to developing short-form videos and digital content, delivered at specific and relevant touchpoints in the consumer journey to provide a captivating consumer experience. An example of SmartStory’s award-winning patient engagement platform and content may be viewed by texting the number “33933,” entering the word “Type2” and hitting “Send” or by visiting http://smrty.us/msq.
“By bringing together Adheris Health’s extensive retail pharmacy network and data analytics with SmartStory’s innovative platform, we have the ability to bring a unique digital patient experience to 194 million patients and 2.24 billion prescriptions per year,” said Kelly Gratz, president, Adheris Health. “Enhancing the patient support ecosystem with unique text technology enables patients to better navigate their care while allowing our healthcare clients and retail partners to deploy comprehensive and integrated adherence communications.”
“Consumer engagement is most effective when brands can directly connect with their customers at the right time, with the right content, on the right device,” said SmartStory President C. Lloyd Mahaffey. “Until now, it’s been almost impossible to deliver that personal experience at scale. The Adheris Health and SmartStory partnership will deliver a better experience, and better health for patients.”
Adheris Health and SmartStory will be attending the 2017 NACDS Annual Meeting April 22-25 in Scottsdale, Ariz. Representatives from both organizations will be on-site at Adheris Health’s Booth No. 440 and will be available to discuss this new offering.
Adheris Health, an inVentiv Health company, provides dynamic patient performance programs that activate patients, improve outcomes and elevate brand performance. With customized patient behavioral models built on extensive data insights and analytics, we have the ability to communicate with different patient types as they move throughout their individual patient journeys — in the doctor’s office, at the pharmacy and in their home through our extensive data-driven platform. With one of the nation’s largest comprehensive networks, the company said it has direct access to 285,000 prescribers, 194 million patients, 2.24 billion prescriptions per year and 29,200 pharmacies. In total, it supports the patient through the most critical moments of care to ensure they stay on their prescribed therapy to maximize both brand and patient performance. For more information, visit www.inventivhealth.com/adherishealth.
SmartStory Technologies is an enterprise content delivery and analytics platform company dedicated to helping pharmacies, healthcare institutions, technology companies, automotive firms and other providers of complex products and services communicate more effectively and engage more deeply with customers through automated delivery of personalized, short-form videos. By providing expertly produced and curated, client-branded advice and product information triggered by a purchase or other consumer interaction, it helps businesses close the “knowledge gap” that prevents customers from enjoying the full benefit of their purchases. Closing this gap can increase customer satisfaction, increase revenue and brand loyalty, encourage ongoing customer engagement, stimulate consumer behavior changes and lower business costs. Headquartered in San Mateo, Calif., SmartStory Technologies also has offices in Boise, Idaho. For more information, visit www.smartstory.com.