Advanced Vision Research whets the market with TheraTears Xtra

WOBURN, Mass. Dubbed as the potential “next generation” of dry-eye products, Advanced Vision Research is working toward a spring 2010 launch of its TheraTears Xtra.

The new dry-eye solution contains trehalose, an all-natural ingredient with high water-retention capabilities. And while “trehalose” may not mean much to consumers, this will — TheraTears Xtra makes dry eyes feel better faster and longer.

Advanced Vision Research fields a complete line of product against the dry-eye condition, including TheraTears Liquid Gel for nighttime relief and TheraTears Nutrition, an omega-3 eye health supplement.