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Air Wick announces park-inspired scents

4/14/2014

PARSIPPANY, N.J. — Air Wick's partnership with the National Park Foundation continues with the return of the limited-edition spring collection, which celebrates the nation's parks.



The collection's four limited-edition scents inspired by celebrate parks like the Channel Islands, Yosemite, Biscayne and Gulf Islands. The scents were crafted by fragrance experts who spent time creating notes that were representative of the fruits and plants found in America's national parks.



  • Channel Islands is inspired by the coastal waters and the rare silver lotus blossom of the Channel Islands, and is accented by soft touches of cedar wood, green moss and floral notes for a light scent;

  • Yosemite is inspired by the Yosemite waterfalls and features notes of wild strawberries fused with mists of mountain rain;

  • Gulf Islands evokes white sand beaches and seashores, thanks to its fragrant scent; and

  • Biscayne includes notes of citrus paired with wild orchids to create a bright scent reminiscent of Florida's Biscayne.


"We're so excited to bring the essence of Channels Islands to life in our new fragrance from the Pacific coast," said Domenick Tiziano, senior brand manager of Reckitt Benckiser. "Our new line of fragrances allow consumers to experience the one-of-a-kind scents inspired by a variety of parks, and we're proud to partner again with the National Park Foundation to preserve and protect these treasures."



Air Wick's line also includes signature everyday scents like American Samoa, Great Smoky Mountains, Virgin Islands and Hawaii. The full range of products is available in stores now and retails from $0.97 to $9.97.


 


 

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