Air Wick highlights scent and memories in new holiday campaign
PARSIPPANY, N.J. — Air Wick on Monday announced the debut of a new campaign that tells the story of The Fellers, a military family of eight. The film, "Home is in the Air," is inspired by the importance of scent in creating a home-like atmosphere, the brand said.
Air Wick highlights three vivid scents in the video, ranging from a worn-in baseball glove to an apple pie baked from a family recipe.
"Family and home are key elements that create the holiday atmosphere, yet thousands of Americans spend this time miles away from home," said Tiffany McLaud, marketing director, RB. "We were inspired by the Fellers' story and are proud to celebrate the special role that scent plays in creating the atmosphere of home."
The video debuted on YouTube last week. A new video spot will debut on Dec. 29 that also centers on the themes of scent and memories of home.