Air Wick unveils toilet spray in 4 scents

PARSIPPANY, N.J. — Air Wick is launching a new product that promises to eliminate red faces or embarrassed looks after trips to the bathroom.

The company's new V.I.Poo bathroom spray traps unpleasant smells in the toilet bowl and releases a pleasant fragrance to help leave the bathroom smelling better than before.

According to an Ipsos survey, more than half of respondents (52%) said that toilet odors are a problem in their home. In fact, 40% more consumers said toilet odors are a bigger problem than diaper odors. V.I.Poo comes in a small, convenient spray bottle - perfect for the home, office, significant other's home, the movie theater and much, much more.

"Going to the bathroom doesn't have to be awkward thanks to V.I.Poo," said Maui Valdes, Air Wick marketing director. "V.I.Poo ensures a private bathroom going experience by trapping and neutralizing odors so the only thing left behind is a pleasant fragrance."

V.I.Poo retails between $8.99 and $9.99 at retailers nationwide, including Walmart, Kroger and Safeway.

The four available scents are:

• 
  Fruity Pin-Up


• 
  Rosy Starlet


• 
  Lavender Superstar


• 
  Lemon Idol