Aisle411 expands executive team with new appointments

PALO ALTO, Calif. — In an effort to extend its leadership as the premier indoor map and search platform, mobile retail navigation service Aisle411 has expanded its executive management team.

The company has appointed Peter Esparrago — general partner at Cultivation Capital and former CEO of IntraISP — to serve as COO, while Norwood Keel — former director of product and partner development for Microsoft Startup Business Group's mobile shopping platform — as VP products. In addition to Esparrago and Keel's appointments, Michael Yang will be joining as an advisory board member. Yang is the founder and board director of Become.com and has served as its president and CEO from 2004 to 2012.

"We are committed to delivering a solution that empowers anyone with a smartphone to find products and promotions quickly and easily in retail stores," Aisle411 president and CEO Nathan Pettyjohn said. "To further this momentum, Aisle411 has created a team with powerful, tested leadership that will be critical as the company moves aggressively to build on its lead in the market to truly enhance the in-store environment."