Alacer donates funds from new product to Surfrider Foundation

SAN CLEMENTE, Calif. Alacer Corp. recently announced an alliance with the Surfrider Foundation in an ongoing effort to clean and protect the world’s oceans, waterways and drinking water.

As part of that alliance, Alacer launched its Emergen-C BLUE product earlier this week at the ECRM Vitamin, Diet & Sports Nutrition conference in Atlanta, in which a portion of the proceeds will be donated to the Surfrider Foundation.

“I am thrilled to announce the launch of our new cause-based product, Emergen-C BLUE,” stated Michael Galef, Emergen-C VP marketing. “Threats to our waterways and the effects of pollutants on our health are overwhelming. With Emergen-C BLUE, our goal is to get consumers as interested in Going Blue as they are in going green, and there is not a more powerful way to achieve this than by joining forces with the Surfrider Foundation.”

“We are extremely excited to be partnering with such a fantastic product,” stated Matt McClain, Surfrider’s director of marketing and communications. “Alacer’s steadfast commitment to support active lifestyles and protect our waterways through Emergen-C BLUE aligns perfectly with our mission.”

Alacer is currently planning an Emergen-C BLUE launch event, to be called MaliBLUE, taking place on April 26, in Malibu, Calif. The event will celebrate art and water, with proceeds benefiting the Surfrider Foundation.