Alaven set to promote Dr Natura brand

MARIETTA, Ga. Alaven Consumer Healthcare recently bought Dr Natura’s whole line of products — including ToxinOut, a detoxification program using probiotics — and featured that line at ECRM Health in Miami.

And while the Dr Natura line may be new to mass retail, it’s not new to mass consumers — more than 1 million orders have been placed against the entire line since 2003. And more are likely to come. Alaven is planning to spend some $17 million promoting the Dr Natura brand in the coming year.