Albertsons names new SVP digital marketing, e-commerce

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Albertsons names new SVP digital marketing, e-commerce

By David Salazar - 01/24/2017

BOISE, Id. — Albertsons on Monday announced a new addition to its head its digital marketing strategy, naming Narayan Iyengar its SVP, digital marketing and e-commerce. He will lead the company’s digital marketing for loyalty programs, shopper marketing and overall digital presence, as well as all aspects of the e-commerce business, which includes home delivery. 


“As a company, we’ve made significant investments in the customer experience over the last two years, from new technology that originated in our Culinary Kitchens and Technical Center to our comprehensive data and analytics platforms,” said Shane Sampson, Chief Marketing & Merchandising Officer. “E-Commerce, digital and social media channels hold unlimited potential for delivering the kind of personalized service our customers want. Narayan’s expertise will enable us to deploy new service and marketing models to attract more shoppers and grow our business both in stores and online.”


Iyengar has spent nearly 20 years in e-commerce, digital and business transformation and joins Albertsons from the Walt Disney Co., where he was VP e-commerce and digital travel trade. At Disney, he built, enhanced and optimized e-commerce capabilities across 20 websites and apps. 


Before his time at Disney, Iyengar was a leader at McKinsey’s Digital and Business Technology group focusing on helping global firms frive business value through technology. He began his career on IBM Global Services’s e-commerce team in 1996 as a software engineer. 


“I am thrilled to be joining this great company at such a crucial time of digital-led change in the grocery industry,” Iyengar said. “I was drawn to Albertsons Co. for its core values, culture and the people, and I look forward to working with Shane and the Albertsons Companies leadership team across all 14 divisions to enable and enhance their core business by using digital tools across more product lines to personalize the shopping experience for customers.”


Iyengar’s new role is effective immediately and he will relocate to the company’s Pleasanton, Calif. office in the coming weeks.