Albertsons names new VP advertising
BOISE, Idaho — Albertsons last week named Guy Burgstahler VP advertising.
"Guy is a creative visionary with proven experience building engagement and loyalty among a variety of customers," stated Shane Sampson, chief marketing and merchandising officer. "Our banners have a great story to tell, and Guy will have plenty of material to work with throughout our operating areas. We have deep ties to the communities we serve, and we are poised to compete as fiercely as ever in our stores and across our digital platforms."
Burgstahler brings more than 20 years of advertising leadership experience with companies like Dick's Sporting Goods, PetSmart and Tractor Supply Company. He helped move Dick's to its No. 1 position through innovative omnichannel campaigns and helped increase PetSmart's comp traffic with targeted multi-media and integrated campaign strategies.
Burgstahler spent the last five years as a marketing executive for category-leading manufacturing brands and most recently was an entrepreneur, working as partner of a full-service marketing agency in Florida.
Burgstahler joined the company this week and will office out of the Boise corporate campus. He is a graduate of the State University of New York at Buffalo, and has a passion for family, sports and volunteering with organizations that benefit youth.