Alex Brands acquires Shrinky Dinks

FAIRFIELD, N.J. — Alex Brands has acquired toy brand Shrinky Dinks for an undisclosed amount.



Shrinky Dinks joins the Alex Brands’ portfolio, which includes Alex Toys, Poof, Slinky, Scientific Explorer, Ideal, Zoob, Backyard Safari, Zillionz and Citiblocs.



Shrinky Dinks offers a wide variety of products and play patterns based upon plastic sheets that can be cut, colored and then shrunken and hardened into an endless amount of original designs. Shrinky Dinks has been providing decades of fun since its invention in 1973.



Alex Brands historically licensed the Shrinky Dinks brand for use in the Alex Toys product line.



“Our selection of Shrinky Dinks licensed kits has been an important and successful part of our product line,” stated Neil Friedman, president and CEO of Alex Brands. “This acquisition is a great opportunity to further leverage the Shrinky Dinks brand and play pattern across many of our toy lines. We are also proud to add yet another Made in the USA offering to our product portfolio.”



Alex Brands is a portfolio company of private equity firm Propel Equity Partners. Propel Equity Partners acquired Poof-Slinky in July 2012, Fundex Games in December 2012, Alex Toys in May 2013, Zoob in September 2013, and Summit Products and Citiblocs in May 2014.