All adds new OXI single-dose form

WILTON, Conn. — All laundry detergent has extended its All Mighty Pacs and All OXI families with new All Mighty Pacs OXI, pacs formulated with OXI-power stain fighters with triple-play action to fight tough stains, whiten and brighten, according to the company. The premeasured doses of concentrated detergent treat tough dirt and stains in a convenient, single-dose pac.

Marissa Mignone, associate brand manager for All, said that OXI was the fastest-growing variant and single-dose the fastest-growing form, and called the new product a “must-have introduction to the market.”