Alliance Data Systems inks new deal with Rexall to provide Air Miles

DALLAS — Alliance Data Systems, a provider of loyalty and marketing solutions derived from transaction data, on Tuesday announced that its Canadian coalition loyalty business has signed a new, long-term agreement with Canadian pharmacy retailer Rexall.



An Air Miles Reward Program sponsor in Ontario since 1999, this new, multi-year agreement enables Rexall to issue Air Miles reward miles in Manitoba, Saskatchewan, Alberta and British Columbia, as well as continue in Ontario, effective Oct. 31.



With this agreement, an additional 167 stores across four western Canadian provinces will join Rexall's 265 existing stores in Ontario that issue Air Miles reward miles for purchases made, including prescription drugs (in permitting provincial jurisdictions), pharmaceutical and professional health services, OTCs, and a variety of beauty and household products.



The new agreement will provide Air Miles collectors in Central and Western Canada the ability to both earn Air Miles reward miles on purchases made in-store, and to redeem reward miles for the rewards they want, including Air Miles Cash, the program's instant redemption feature.