Alliance Data Systems to provide co-brand and private-label credit card services for Meijer

DALLAS — Alliance Data Systems on Thursdy announced it has signed a multi-year agreement to provide co-brand and private-label credit card services for Meijer.

 

Alliance Data will provide credit card marketing services for the Meijer store-branded credit card and the Meijer Platinum MasterCard, which will offer cardmembers the opportunity to accrue Meijer Rewards points for every dollar spent at Meijer, Meijer gas stations and Meijer.com, as well as on all other purchases made with the card. The accrued points allow customers to earn certificates for discounts on future Meijer purchases. 

 

Alliance Data will also work with Meijer to enhance program features designed to recognize and reward cardmembers, and will leverage its loyalty and mobile marketing capabilities to further support one-to-one customer engagement and increase value to cardmembers. 

 

Additionally, Alliance Data signed an agreement to acquire Meijer's existing portfolio of co-brand and private label credit card accounts. Details of the purchase price will not be disclosed, other than to note it is well within norms of the industry, Alliance Data reported. Alliance Data believes that the performance of the acquired portfolio will be consistent with traditional expectations. 

 

The transaction is scheduled to close before the end of 2014, subject to customary closing conditions.