American Greetings introduces Open This When

CLEVELAND American Greetings is adding a little extra thought to its traditional card lines.

Open This When takes the traditional greeting card that consumers know and love and enhances it by adding a note for later that continues the card's overall theme, while also offering a thoughtful secondary message, American Greetings said.

"With the note for later, friends and family are given a second opportunity to enjoy the experience of opening a greeting card and reading a warm message that is just for them," said Mary McClain, creative director, new product concepts, at American Greetings. "We're very excited about this new product because it really transforms the typical greeting card experience to make it even more enjoyable, memorable and meaningful for both the sender and their recipient."