American Greetings rolls out gifts, greeting cards that reflect personal messages

CLEVELAND American Greetings has announced a new line of greeting cards and gifts geared for the shopper who wishes to pass along more personalized messages of hope, peace and warm feelings for the holidays.

“This year’s card collection has something for everyone,” said Rochelle Lulow, American Greetings’ creative director. “We found that consumers are looking for longer, more heartfelt copy, and they want innovations such as sound and lights to make the card even more memorable and special.”

Holiday gift buyers, for example, can create a variety of personal gift items, such as mousepads, mugs and calendars by adding their own pictures by uploading photos to an account with PhotoWorks.com, American Greetings’ photo sharing, processing and print-ordering specialty site.

In addition to having more personalized messages, American Greetings has said that the new holiday cards were designed with warm colors, and many have special features such as lights that twinkle and recorded musical greetings. American Greetings also said that the new line will focus on nostalgia and also utilize iconic imagery.

An assortment of holiday gift wraps, gift boxes, greeting cards and other holiday specialty items can also be ordered online at AmericanGreetings.com, the company said.