American Greetings takes greeting cards to a new dimension

CLEVELAND American Greetings has unveiled its newest card innovation.

New high-definition lenticular cards feature rich details, bright, lively colors and high quality lenticular effects, which transforms flat art into impressive visual landscapes, American Greetings said.

"We are really excited about these cards because they take a really cool,format and offer it up in a fresh way," said Carol Miller, executivedirector of new product concepts at American Greetings. "This is one of those products that we couldn't stop playing with as we were working on it, and we know shoppers will feel the same."

Consumers can find the new high definition lenticular greetings at participating drug chains, grocery stores and super centers nationwide, aswell as in American Greetings and Carlton Cards retail stores.