Amerifit Brands launches Culturelle Probiotics for Kids


CROMWELL, Conn. Amerifit Brands is lending its own venerable probiotic brand to the children’s probiotics subsegment with the launch of Culturelle Probiotics for Kids. Amerifit will be supporting that launch with a $6 million branding campaign.

According to the company’s research, kids already make up 60% of probiotic use — and for good reason. Probiotics help boost their still-developing immune systems, improve digestive health (just like in adults), help replenish good bacteria after taking medications (like antibiotics) and help manage symptoms of colic.

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