CHESTERBROOK, Pa. — AmerisourceBergen on Tuesday launched it’s first-ever comprehensive advertising campaign. AmerisourceBergen’s new campaign graphically illustrates how the company’s diverse range of expertise and skills complement each other to create a strong, dynamic and unified brand.
In addition to sourcing and distribution, AmerisourceBergen provides complementary pharmacy, practice and manufacturer solution services that are highlighted in the campaign for the ways they enhance patient’s lives.
“We’ve created a bold, new way to describe the essence of who we are, what we do and the value we provide to our customers and partners across all aspects of healthcare delivery,” said Steve Collis, president and CEO of AmerisourceBergen. “I’m proud to share the stories of our knowledge, reach and partnership — our core differentiators — and how we are responding to a more consumer-driven healthcare environment as an opportunity to shape healthcare delivery for our customers and for patients around the world.”
The advertising campaign hinges on the concept of mirrored words describing opposite but complementary assets — such as horsepower and brainpower, computers and compassion, hindsight and foresight — that enable AmerisourceBergen to improve product access, increase supply chain efficiency and enhance patient care.
“Our campaign is a natural extension of the creativity and innovation we bring to our customers,” said Gina Clark, chief marketing officer at AmerisourceBergen. “We present these concepts as examples of our dynamic approach and with proven results and solutions, ranging from our global pharmaceutical sourcing capabilities to a self-service tool that eases the lives of hemophilia patients. This campaign gives us a voice to speak about how we work collaboratively every day from clinical trials, to commercialization, to patient support and everything in between. ... We believe everyone is a consumer, and we are excited to reintroduce our breadth and depth and our impact on patients to consumers who happen to work in the healthcare industry.”