App to convince kids to do chores for reward points takes top prize in Sears Holdings competition

HOFFMAN ESTATES, Ill. — More than 150 programmers competed over three days to develop mobile apps that interface with Sears Holdings' Shop Your Way loyalty program as part of the retailer's Startup + Developer Challenge code-a-thon.

The retailer announced Tuesday the winners of the contest, Team Omega Ortega, which developed the grand prize-winning app, The Chore Score, and received a test budget from the company. The app is designed to give kids an incentive to do their chores, developing a chore list, tracking their progress and earning reward points for doing chores that can be redeemed within the app, online or in the store.

"Part of our transformation into the world's greatest integrated retailer is our ongoing commitment to drive industry-leading innovation, fueled by world-class talent, Sears Holdings EVP and president for marketing, online, pricing and financial services said. "The Sears Startup + Developer Challenge showcased to some of the brightest minds in Silicon Valley how we've used technology to make the shopping experience convenient and rewarding for our Shop Your Way members to drive the business."

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