Applegate cuts down on lunchbox prep with new kits

BRIDGEWATER, N.J. — In an effort to save parents some much-needed time in the morning — and maybe a chance to sneak an extra cup of coffee — Applegate announced the debut of Half Time lunch kits. The kits are available at such retailers as Target, BJ's and Safeway, and contain three brands from the natural and organic channel: Applegate, Stonyfield and Annie's.



“With Half Time, parents don’t have to compromise between convenience and quality because we’re combining the three trusted natural and organic brands that are already in their refrigerators and pantries,” said Neil Leinwand, Applegate SVP marketing.



Applegate Half Time is available in three varieties: turkey & cheese, ham & cheese and bologna & cheese, all available for a suggested retail price of $4.99. Additionally, all kits include Applegate natural meats and cheese, Stonyfield YoKids Squeezers Strawberry Organic Lowfat Yogurt and Annie’s Homegrown Buttery Rich Crackers. Each kit also comes with either Annie’s Bunny Graham Friends or Annie’s Organic Berry Patch Fruit Snacks, the company said.