A&P's Live Better Baby Club hits one-year mark

MONTVALE, N.J. — A&P is celebrating the one-year anniversary of its Live Better Baby Club, which offers members discounts on baby products and other resources for parents.

“Last year, we launched the Live Better Baby Club to meet the needs of our customers with young children,” stated Tom O’Boyle, EVP merchandising and marketing. “The club offers unsurpassed value for the families that shop in our stores.”

Customers can sign up for the free Live Better Baby club online or by visiting the customer service desk at any store. The website also hosts a Mommy Blog with everyday child care tips, and a pregnancy nutrition blog by A&P’s registered dietitian Jacqueline Gomes.

Members of the Live Better Baby Club can receive 10% off the purchase of America’s Choice diapers, as well as all other baby products. The club also offers electronic coupons, free prenatal vitamins and free children’s prescription vitamins through the Live Better Prescription Plan.

The grocer also announced that it has improved its line of America’s Choice diapers to be more comfortable and leak-resistant. New features include an ultra-soft touch, enhanced leak protection, a super-soft accordion stretch fastener and a better-fit stretch waist and contoured shape, the grocer stated.

“We’re excited about the enhancements we’ve made to our diaper products,” added Ajay Kanwar, A&P’s VP own brands. “America’s Choice diapers offer our customers all of the benefits of the national brands at a much better value.”

The full line of America’s Choice and Live Better baby products can be found in all A&P, Pathmark, Superfresh, Waldbaum's and The Food Emporium stores.