Audio Q&A: DermaWand VP talks retail growth, consumer education

[audio mp3="https://www.drugstorenews.com/wp-content/uploads/2014/09/Dermawand_edited.mp3"][/audio]

Direct response marketing and branding company International Commercial Television, which exhibited at the recent NACDS Total Store Expo in Boston, has big plans for its at-home, anti-aging beauty tool called DermaWand. With international demand and growth opportunities showing little signs of slowing, the company is looking to take the U.S. retail market by storm. To learn more about the company, its U.S. expansion plans, and how it can partner with retailers and drive consumer education, DSN recently spoke with Richard King, VP, director - retail sales, International Commercial Television.