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Australian hair removal system for men inks exclusive deal with Duane Reade


NEW YORK — Bare For Men, a hair removal system designed and developed in Australia, is now available in the United States at Duane Reade locations.

Bare For Men is set to launch on Tuesday its "Get The Monkey Off Your Back" digital marketing campaign via the brand website and its various social channels including YouTube, Facebook, Twitter, Pinterest and Instagram.

Bare For Men hypoallergenic wax strips were designed for men who prefer to wax in the privacy of their own home without mess or pain. The first wax strip of its kind for men, Bare For Men wax strips and after waxing oil are designed to provide a salon-quality treatment for hair removal.

"We are known to be innovators of beauty products and solutions and Bare For Men Wax Strips are the first of a range of products that we have planned to launch in the next twelve months, to not only remove unwanted hair, but also to nourish and protect male skin," stated Gayna Elvin, president of Bare For Men. "A well groomed man is always sexy and New York is the perfect platform to showcase the Bare For Men brand to not only the U.S. market, but the international community worldwide."

"The Bare For Men relationship with Duane Reade creates a new platform to offer salon quality hair removal for men at an affordable price," added Jenna Topaz, category manager for Duane Reade. "Men's grooming is a growing segment, and we strive to stay ahead of the curve and offer innovative products that will serve our selective, on-the-go male consumer."


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