B-lēve skin care hits grocers' beauty shelves
NEW YORK — Several grocers have expanded their beauty selection by offering the new b-lēve skin care, formulated with proprietary natural grape extract technology to help battle aging skin.
“We wanted to bring the same kind of quality skin care available in the prestige marketplace to the local grocer, making it easy for women to find the products they want in a shopping environment that is a part of their daily lives. Our products reflect that initial goal, with truly effective ingredients like grape extracts that are proven via clinical studies to be powerful anti-agers,” stated Tony Harrington, director of business management for b-lēve. Ranging from cleansers to moisturizers and serums, the line is paraben free, hypo-allergenic and animal friendly.
The b-lēve skin care collection includes:
- b-luminous Facial Cleanser (suggested retail price $6.99)
- b-vibrant Rejuvenating Day Lotion SPF 15 (SRP $18.99)
- b-youthful Face & Eye Serum (SRP $19.99)
- b-restful Rejuvenating Night Cream (SRP $18.99)
- b-nourished Facial Cleansing Cloths (SRP $3.99)
- b-bright Eye Roll-On (SRP $14.99)
All b∙lēve products are available at b-lēve.com and such grocers as Coborn’s, Giant Eagle and Hy-Vee.