Baby Elephant Ears provide neck, head support for infants

CAMBRIDGE, Minn. — A new product is designed to provide babies with neck support and comfort while they're in the seated position.

Baby Elephant Ears, invented by mother Alicia Overby, provide spinal and neck alignment and can be placed behind babies' necks while they're in the stroller, swing, car seat or on the changing table.

Overby created the pillow when it seemed her second child could never get comfortable. A chiropractor suggested something to better support the baby's head and neck while in a seated position, as his discomfort was most likely due to strain experienced during labor and the normal lack of neck strength in infants.