Bai Brands to debut new health-conscious beverage

HAMILTON, N.J. — Bai Brands on Monday announced the launch of Bai Bubbles, a carbonated beverage that adds to the company's line of antioxidant infusions. The beverage will be available in the New York City area, with distribution support from Dr. Pepper Snapple Group.  Bai Bubbles will join the brand's existing line of Bai5 products.

 

"Bai has figured out the answer to the diet dilemma by creating five-calorie, all-natural, great-tasting beverages with Bai5. Now, with Bai Bubbles, we're offering an effervescent experience with delicious flavors but without the artificial sweeteners or calories found in most carbonated beverages," said Ben Weiss, Bai's founder and CEO.

 

Bai Bubbles will be available in seven flavors: Bolivia Black Cherry, Peru Pineapple, Gimbi Pink Grapefruit, Waikiki Coconut, Jamaica Blood Orange, Indonesia Nashi Pear and Guatemala Guava. Each flavor will be available in a 11.5-oz. can, with five calories and one gram of sugar. A national retail rollout is expected to commence in first-quarter 2015.

 

"It's in Bai's DNA to disrupt the marketplace and move it in a healthier direction. Bai Bubbles will hit the 'sweet spot' for the many consumers who prefer carbonated beverages but who also crave healthier options without having to sacrifice taste," Weiss said.