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Balance Rewards makes official debut over weekend at Walgreens, Duane Reade stores


DEERFIELD, Ill. — Walgreens over the weekend officially launched its customer loyalty program, which since Sept. 6 has garnered more than 1 million customers during an online-only, early-enrollment period.

“Our loyalty program is distinctive,” stated Graham Atkinson, Walgreens SVP and chief customer experience officer. “This comprehensive rewards program is one of Walgreens largest and most important programs in company history."

Balance Rewards offers three key benefits, all customized for the consumer:

  • Easy to Join: Customers have easy, multichannel access to join in stores at checkout or any photo kiosk, online at and with their mobile device through the Walgreens app or by scanning the program QR code found on signs in the stores. Savings and points can be earned when members either show their Balance Rewards card, provide their telephone number or scan their mobile rewards card from the app;

  • Instant Points: Customers can instantly earn and redeem points for thousands of items in store and online. Customers will also earn points for prescriptions where state law allows, and for purchases and activities that help them stay well, like the Walk with Walgreens program and immunizations; and

  • Endless Rewards: Customers can choose how and when to redeem their points. Points will not expire as long as customers remain active by shopping at Walgreens at least once every six months and redeem their points within three years.

“Walgreens designed Balance Rewards entirely for the consumer,” said Adam Holyk, Walgreens divisional VP loyalty and consumer insights. “We have utilized the latest technologies in loyalty programs to make it easier for customers to save, earn and redeem points. Balance Rewards also strengthens our ability to better understand our customers, meet their changing needs and treat our best customers even better. Customers will see more customized stores with improved product mixes and rewards on popular products."

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