Band One Direction launches makeup for fans

LONDON — Music group One Direction is launching a range of makeup inspired by, and designed for, its fans.  



Make-Up by One Direction is designed and marketed by Markwins International, in concert with MCI Beauty Limited — a partnership between Markwins International, CBBeauty Limited, and Eden Parfums Limited.



The collections features limited-edition packaging inspired by the band's albums, "Midnight Memories," "Take Me Home" and "Up All Night."  Products feature formulas that should resonate with fans, including LiquiLights Glow Gloss, a UV-reactive gloss that sparkles during the day and glows under black (UV) light after dark.



Band members — Louis Tomlinson, Niall Horan, Liam Payne, Zayn Malik, and Harry Styles — are currently engaged in a world stadium tour and hinted at news of the line when Horan posted a photo on Twitter of his nails covered in varnish and his hands "swatched" with makeup.



"Just had a great meeting about 1D make up! It's that good I'm gonna start wearing it myself," tweeted Horan.



The line debuted at Macy's and is expected to expand into other retail venues in the United States and around the world.