Barbara's Way partners with Stanley to develop home-improvement tools for women

NEW YORK Barbara's Way is partnering with Stanley and other industry leaders to develop high-quality, affordable tools designed especially for women.

The products, which begin its rollout into Walmart stores next month, will cater to women's interest in home improvement projects. Stanley Barbara's Way assortment includes storage organization products and 20+ hand tools priced from $4.99 to $19.99.

In related news, Barbara's Way has developed other products, including:

• Partnering with Totes Isotoner, the Isotoner Barbara's Way gardening, cleaning and household gloves are made for fashion conscious women and retail from $14.99 to $19.99. The gloves, which come in six styles and three colors, debuted nationally on HomeDepot.com this month and also are available on her Web site www.barbarasway.com
• Debuting this past August, in partnership with Masco subsidiaries BrassCraft and Cobra, were the Barbara's Way ultimate toilet repair kit and Barbara's Way ultimate drain cleaning kit. Both also are currently available in select Walmart stores for $19.99 and $14.99, respectively.

"I am thrilled to build upon these partnerships," said Barbara Kavovit, Barbara's Way creator. "To help satisfy the demand of an underserved category for women in the home improvement sector is very gratifying. Now women can feel even more comfortable by using my products to improve their home."