Bazooka gets gummy with latest confection

NEW YORK — Bazooka Candy Brands is making its way into the gummy category. The Juicy Drop brand will expand to include Juicy Drop Gummies, which combines sour gummies with sour gel. 

 

The new gummies include such flavors as Knock-Out Punch, Blue Rebel, Apple Attack and Watermelon Blast. Consumer can expect to see the confection in stores in January 2015, with a suggested retail price of $1.60 to $2.20. 

 

Juicy Drop continues to be a top-seller for the brand, ranking No. 2 in front end non-chocolate sales, according to Bazooka. The company hopes its gummy innovation will prove just as successful as the brand's Juicy Drop Taffy, which launched in 2012.

 

“Just like we did with Juicy Drop Taffy, we are looking to revolutionize an already popular segment with Juicy Drop Gummies. We knew by marrying gummies with the signature sour gel of Juicy Drop, we’d create yet another product our consumers would absolutely love," said Anthony Trani, VP of marketing for Bazooka Candy Brands. "And based on the consumer feedback we’ve received so far, it has been an absolute hit.”