Bear Naked debuts Fit cereals

LA JOLLA, Calif. — Bear Naked has introduced two new cereals to its Fit line of foods.

The new Bear Naked Fit cereals, available in Almond Crisp and Autumn Blend, are made with whole grain flakes, light and crispy clusters (with flax, pepitas and a sprinkle of chia), fruits and nuts.

"We're dedicated to making delicious, energy-dense foods that fuel an active lifestyle — providing the natural energy needed for people to do what they love and get out and play," said Tom Bowden, director of brand marketing and innovation for Bear Naked. "We crafted our new Bear Naked Fit cereals just like we did our granolas — with everything we love to power you up without weighing you down."

New Bear Naked Fit cereals are available at Target stores nationwide for a suggested retail price of $3.99.