Beauty brand (seed) debuts new lip oils

PRINCETON, N.J. — First, facial oils took the beauty industry by storm. Now, plant-based skin care brand (seed) is looking to rock the industry with its 100% plant-based lip oils.



“Like all of our products, the lip oils are infused with grape seed oil, which is packed with age-fighting antioxidants,” said (seed) co-founder Rebecca Gournay. “They instantly nourish and moisturize using only plant-derived ingredients.”



The new (seed) lip oils are paraben- and phthalate-free, as well as free of such known toxins and allergens as gluten, dairy and soy. Even the aromatherapy scents are courtesy of essential oils, rather than synthetic fragrance.



“Many times people who have sensitivities to what goes into their bodies also have sensitivities to what goes on their bodies,” Gournay said. “We want to make sure everyone can safely enjoy our products.”



The new lip oils are available in therapeutic and smoothing formulas, and retail for about $5 each.