Beauty.com to take part in Kaboodle's Brand Program

SUNNYVALE, Calif. Kaboodle, a fast-growing online social shopping community where people discover, recommend and share products, announced Tuesday that it will create brand profiles and enable retail partners to claim and manage their profiles on Kaboodle, including drugstore.com’s Beauty.com site.

“We are excited to take part in Kaboodle’s Brand Program, where we see a unique opportunity to engage with the Kaboodle community through our drugstore.com and Beauty.com brand profile on Kaboodle,” stated drugstore.com chief marketing officer David Lonczak. “In addition, we will soon incorporate the ‘Add to Kaboodle’ button next to products on Beauty.com, and plan to do the same on drugstore.com in the near future, making it even easier for products to be added to personal Kaboodle pages,” he said. “Our brands’ profiles on Kaboodle will simplify the process of drawing valuable insight from our customer interactions, and will afford us the chance to engage with the Kaboodle shopping community to further our brand loyalty among their users as we reach out to the brand savvy consumer.”

Kaboodle’s Brand Program is designed to help retailers and brands build awareness within the Kaboodle community, enhance relationships with customers, and take advantage of unique merchandising and sales opportunities. Kaboodle’s program includes advertising and affiliate opportunities, contests and giveaways within the Kaboodle community, “Add to Kaboodle” buttons which can be syndicated to partners’ online stores, and now brand profiles in Kaboodle.

Kaboodle has more than six million monthly unique visitors and more than 500,000 registered users who have added three million online products to the site.